Place of Origin:
made in china
Brand Name:
Private Label
Certification:
GMP ISO BSCI MSDS
Model Number:
OEM /ODM
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OEM ODM brand customized natural whitening liquid facial essence, skin firming and anti-aging serum essence
The global skincare serums market is expected to increase from USD 4.93 billion in 2025 to USD 7.46 billion by 2031, with serums projected to account for 45–50% of category value by 2035. Consumers are no longer searching for generic terms—they are searching for specific ingredients: peptides (82,250 average monthly searches)--, hyaluronic acid (65,000)-, niacinamide (165K US monthly search volume)-, salicylic acid (79,000)-, and retinol-. Today‘s ingredient-savvy shoppers demand multi-functional serums that deliver brightening, firming, anti-aging, and barrier repair in a single formula. Our Natural Whitening Liquid Face Serum answers this demand—a comprehensive, multi-active formula combining aloe vera, green tea, shea butter, glycerin, Dead Sea salt, brown rice extract, AHA, niacinamide, kojic acid, ginseng, vitamin E, seaweed, collagen powder, retinol, peptides, squalane, adenosine, vitamin B5, witch hazel, salicylic acid, jojoba oil, lactobionic acid (PHA) , turmeric, ceramides, hyaluronic acid, and vitamin C to deliver skin brightening, firming, anti-aging, acne treatment, and deep hydration benefits. Developed for OEM and ODM brands, this vegan, organic, cruelty-free serum offers a premium entry into the rapidly growing clean beauty and K-beauty segments.
This serum harnesses four complementary mechanisms working in concert:
Brightening & Hyperpigmentation Correction — Kojic acid — with a search volume of 60.5K and +60% growth-— is clinically proven to block melanin production and fade dark spots, acne marks, and hyperpigmentation-. Niacinamide (165K US monthly searches)- targets pigmentation, dark spots, and post-inflammatory hyperpigmentation while strengthening the skin barrier-. Vitamin C — one of the most searched skincare ingredients globally-— neutralizes free radicals, stimulates collagen, and brightens dull complexions-. Brown rice extract exhibits anti-melanogenic activity, inhibiting tyrosinase and suppressing melanin synthesis-. Turmeric provides powerful antioxidant and anti-inflammatory support. Ginseng and seaweed deliver additional brightening and antioxidant benefits-.
Firming & Anti-Aging — Peptides are the most searched skincare ingredient in the US with 82,250 average monthly searches-, prized for supporting skin renewal and firmness-. Retinol—with searches up 500% year-over-year-—improves wrinkles, elasticity, and firmness-. Collagen powder—with 119,000 monthly searches-—supports skin elasticity and firmness-. Adenosine provides additional anti-wrinkle and firming benefits.
Acne Treatment & Pore Decongestion — Salicylic acid (79,000 monthly searches)- penetrates deep into pores to dissolve excess oil and dead skin cells, targeting breakouts, blackheads, and whiteheads-. Witch hazel reduces inflammation and tightens pores. Niacinamide regulates sebum production and refines pores.
Barrier Repair & Deep Hydration — Hyaluronic acid (65,000 searches)- delivers deep, lasting hydration-. Ceramides—a top-searched barrier-care ingredient-—strengthen and restore compromised skin-. Squalane (60.5K searches, +1200% growth)- provides non-comedogenic hydration and barrier support-. Glycerin, shea butter, and jojoba oil lock in moisture and restore compromised skin. Vitamin B5 (panthenol) soothes irritation and supports barrier repair. Dead Sea salt—rich in magnesium and calcium—acts as a biological catalyst for cellular repair.
| Ingredient | Primary Benefit |
|---|---|
| Kojic Acid | Melanin inhibition, dark spot correction- |
| Niacinamide | Sebum control, pore refinement, hyperpigmentation fading- |
| Peptides | Collagen support, firming, elasticity improvement- |
| Retinol | Cell turnover, collagen stimulation, wrinkle reduction- |
| Vitamin C | Antioxidant protection, brightening, collagen synthesis- |
| Salicylic Acid | Deep pore cleansing, blackhead/whitehead removal- |
| Hyaluronic Acid | Deep hydration, plumping, moisture retention- |
| Ceramides | Barrier repair, moisture retention, skin strengthening- |
| Squalane | Non-comedogenic hydration, barrier support- |
Multi-Pathway Brightening — Kojic acid + niacinamide + vitamin C + rice extract + turmeric for luminous, even-toned skin
Firming & Anti-Aging — Peptides + retinol + collagen + adenosine target wrinkles and loss of elasticity
Acne Treatment — Salicylic acid + niacinamide + witch hazel target breakouts from every angle
Barrier Repair — Ceramides + squalane + shea butter + jojoba oil restore and protect
Deep Hydration — Hyaluronic acid + glycerin + Dead Sea salt deliver lasting moisture
Sensitive Skin Friendly — PHA + aloe vera + green tea + Centella Asiatica minimize irritation
Clean Beauty — Vegan, organic, cruelty-free, non-comedogenic
Versatile — Suitable for all skin types, including sensitive, oily, and acne-prone
| Specification | Details |
|---|---|
| Key Actives | Kojic Acid, Niacinamide, Peptides, Retinol, Vitamin C, Salicylic Acid, Hyaluronic Acid, Ceramides, Squalane, Vitamin E, Vitamin B5, Witch Hazel, Green Tea, Aloe Vera, Shea Butter, Glycerin, Jojoba Oil, Turmeric, Ginseng, Seaweed, Brown Rice Extract, Dead Sea Salt, Lactobionic Acid, Adenosine, Collagen Powder |
| Texture | Lightweight, fast-absorbing liquid serum |
| Finish | Hydrated, radiant, firm glow |
| Skin Types | All skin types, especially acne-prone, sensitive, and combination |
| Non-Comedogenic | Yes — won‘t clog pores |
| Fragrance | Customizable — unscented or natural herbal |
| Volume | 30mL, 50mL, 100mL (customizable) |
Apply 2–3 drops to cleansed and toned skin each evening. Gently pat into face, neck, and décolletage until fully absorbed. For optimal results, start with 2–3 times per week and gradually increase to daily use as your skin builds tolerance. Always use sunscreen during daytime as retinol and AHAs/BHAs can increase skin sensitivity to UV. Use consistently—the multi-active complex works cumulatively to support clearer skin, even tone, and barrier health.
Hyperpigmentation sufferers wanting dark spot and uneven tone correction
Aging-conscious consumers seeking visible anti-wrinkle and firming results
Acne and blemish-prone skin seeking comprehensive, non-irritating treatment
Dull, tired skin needing brightening and revitalization
Sensitive and reactive skin needing soothing, barrier-supporting care
Vegan and organic consumers refusing synthetic or animal-derived ingredients
K-beauty and clean beauty enthusiasts wanting advanced, innovative formulations
“Glass skin” seekers desiring that coveted luminous, even complexion
We are a leading OEM serum manufacturer and ODM private label serum provider with ISO 22716 and GMP-certified facilities. The global anti-acne serum market is expected to reach USD 2.28 billion by 2034, with strong interest in brightening, acne care, and oil-control formulations. We offer fully customizable options—from formula adjustments to packaging design—ensuring your brand stands out:
| Customisation Option | Details |
|---|---|
| Active Concentrations | Adjust kojic acid (0.5%–2%), niacinamide (2%–15%), retinol (0.01%–1%), salicylic acid (0.5%–2%) |
| Peptide Complex | Signal peptides, copper peptides, or multi-peptide blends |
| Active Additions | PDRN, bakuchiol, tranexamic acid, or additional botanicals |
| Herbal Signature Blend | Custom botanical mix (Centella, green tea, chamomile, calendula) |
| Vitamin Potency | Adjust vitamin C, E, and B5 levels |
| Hyaluronic Acid Profile | Multi-molecular weight for layered hydration |
| Ceramide Profile | Adjust ceramide NP, AP, or EOP ratios |
| Fragrance | Unscented, natural herbal, citrus, or custom |
| Certifications | Vegan, organic, cruelty-free |
| Packaging | Dropper bottles, airless pumps, or sustainable options |
Low MOQs available for startups, with scale-up capacity for wholesale serum distribution. All products undergo rigorous quality, stability, and dermatological testing.
This serum contains no parabens, no sulfates, no phthalates, no synthetic dyes, no drying alcohols, and no animal-derived ingredients. Today‘s shoppers search for ingredients like glycolic acid, niacinamide, and retinol rather than generic beauty terms-. It is non-comedogenic and formulated to avoid clogging pores. All packaging is recyclable or refillable.
The skincare serums market is expected to grow through 2031, with serums and concentrates projected to account for 45–50% of category value by 2035. K-beauty continues to drive skincare‘s new frontier, with ingredient-led skincare dominating consumer interest-. Consumers increasingly seek targeted solutions rather than one-size-fits-all products-. A natural whitening liquid face serum that brightens, firms, fights wrinkles, treats acne, and repairs the barrier in one formula is the ultimate multitasker—making it a high-value addition to any skincare line targeting the premium clean beauty and K-beauty segments.
Partner with us to launch your own custom formula multi-active serum that combines advanced ingredient science, botanical efficacy, and vegan clean beauty integrity. Contact our OEM/ODM team today for samples, formulation prototyping, and white-label branding options.
Send your inquiry directly to us
