Place of Origin:
made in china
Brand Name:
Private Label
Certification:
GMP ISO BSCI MSDS
Model Number:
OEM /ODM
OEM ODM Skin Care essence Brand Customized Natural Glycerin Facial Body Hyaluronic Acid Moisturizing Anti aging Brightening Pure Essence essence Serum
The global skincare serums market is projected to grow from USD 4.93 billion in 2025 to USD 7.46 billion by 2031, at a CAGR of 7.28%-. In 2026, the industry is shifting from a one-size-fits-all approach to a sophisticated convergence of biotechnology, regenerative aesthetics, and neurocosmetics-. Consumers are increasingly demanding plant-based, vegan, and cruelty-free formulations that deliver visible results without compromise. Our Custom Natural Serum answers this demand — a versatile, deeply hydrating formula combining glycerin, shea butter, hyaluronic acid, jojoba oil, and a proprietary plant-based botanical blend to deliver anti-aging, brightening, firming, and deep hydration benefits for both face and body. Developed for OEM and ODM brands, this vegan, organic, cruelty-free serum offers a premium entry into the rapidly growing clean beauty and K-beauty segments.
Hyaluronic acid is one of the most-searched skincare ingredients, with "hyaluronic acid serum" ranking among top product search terms-. It helps restore lost volume, replenish moisture, and soften the appearance of wrinkles by filling deflated skin folds-. Hyaluronic acid improves the look of aging skin by helping to replenish moisture and fill in or plump fine lines-. It hydrates at multiple skin depths: low-molecular-weight HA reduces fine lines and wrinkles, while high-molecular-weight HA intensely moisturizes-. Clinical studies demonstrate that hyaluronic acid can reduce fine lines by 19.7% and wrinkles by 15.1% after three months-. When combined with other ingredients, it strengthens the skin barrier, protects from oxidative stress, and improves skin density and firmness-.
Glycerin is a workhorse humectant that pulls in and holds water-. It delivers deep hydration by attracting and binding moisture to the skin, keeping it soft and supple-. Glycerin strengthens the skin barrier, protecting skin from environmental aggressors, pollution, and irritants-. It boosts moisture levels to help soften and smooth dry, dehydrated skin, plumping it for a youthful appearance-. Glycerin also improves elasticity, smooths rough texture, alleviates dry patches, and promotes enhanced healing-.
Shea butter is a rich emollient that helps reduce flakiness and support a comfortable skin barrier-. It provides better protection to the skin barrier, soothes skin tightness, and limits skin irritation-. Shea butter reduces transepidermal water loss through a semi-occlusive fatty acid film and supplies anti-inflammatory triterpene esters-. Its phytosterols reinforce the skin's natural barrier lipid structure-. By restoring lipids in the skin, shea butter allows the skin to retain moisture and reduces the risk of dryness-. It also has anti-inflammatory properties that calm irritated and inflamed skin-.
Jojoba oil closely mimics human sebum, helping to form a protective, non-greasy barrier on the skin to lock in moisture-. It balances natural oils, hydrates deeply, and calms irritation-. Jojoba oil is similar to human sebum and soothes the skin barrier, reducing inflammation and irritation-.
| Ingredient | Primary Benefit |
|---|---|
| Hyaluronic Acid | Deep hydration, plumping, fine line reduction, moisture retention- |
| Glycerin | Humectant, barrier strengthening, skin softening, elasticity improvement- |
| Shea Butter | Barrier repair, deep nourishment, anti-inflammatory, moisture retention- |
| Jojoba Oil | Non-comedogenic nourishment, sebum balance, barrier support- |
Deep Hydration — Hyaluronic acid + glycerin deliver layered moisture at multiple skin depths-
Barrier Repair — Shea butter + jojoba oil strengthen and protect the skin barrier-
Anti-Aging — Hyaluronic acid reduces fine lines and wrinkles with clinical efficacy-
Brightening — Botanical blend + vitamin C support even skin tone and radiance
Face & Body — Versatile formula suitable for both facial and body application
Clean Beauty — Vegan, organic, cruelty-free, non-comedogenic
Versatile — Suitable for all skin types, including sensitive, dry, and mature
Customizable — Fully adaptable for your brand's unique positioning
Clinical-Grade Efficacy — Science-backed ingredients with proven results-
| Specification | Details |
|---|---|
| Key Actives | Hyaluronic Acid, Glycerin, Shea Butter, Jojoba Oil, Vitamin C, Plant-Based Botanicals |
| Texture | Lightweight, fast-absorbing liquid serum |
| Finish | Hydrated, radiant, plump glow |
| Skin Types | All skin types, including sensitive, dry, and mature |
| Non-Comedogenic | Yes — won't clog pores |
| Fragrance | Customizable — unscented or natural herbal |
| Volume | 30mL, 50mL, 100mL (customizable) |
Apply 2–3 drops to cleansed face, neck, and décolletage each morning and evening. Gently pat into skin until fully absorbed. For body application, apply to damp skin for enhanced absorption. For optimal results, use consistently — the hydration complex works cumulatively to support skin barrier health and long-lasting moisture. Follow with moisturizer and sunscreen during daytime use.
Dry and dehydrated skin needing deep, lasting hydration
Aging-conscious consumers wanting visible anti-wrinkle and firming results
Sensitive skin types needing gentle, barrier-supporting care
Vegan and organic consumers refusing synthetic or animal-derived ingredients
K-beauty and clean beauty enthusiasts wanting advanced, innovative formulations
Face and body users seeking a single, versatile serum
We are a leading OEM serum manufacturer and ODM private label serum provider with ISO 22716 and GMP-certified facilities-. The clean beauty market continues to drive demand for plant-based, vegan, and multifunctional natural formulations. We offer fully customizable options — from formula adjustments to packaging design — ensuring your brand stands out in the global skincare market:
| Customisation Option | Details |
|---|---|
| Hyaluronic Acid Profile | Multi-molecular weight for layered hydration- |
| Glycerin Concentration | Adjust for desired humectant intensity |
| Shea Butter Percentage | 1%–25% (light to intensive nourishment) |
| Active Additions | Niacinamide, peptides, ceramides, or vitamin C |
| Herbal Signature Blend | Custom botanical mix |
| Oil Base | Jojoba, squalane, or custom oil blend |
| Fragrance | Unscented, natural herbal, citrus, or custom |
| Certifications | Vegan, organic, cruelty-free |
| Packaging | Dropper bottles, airless pumps, or sustainable options |
Low MOQs available for startups, with scale-up capacity for wholesale serum distribution. All products undergo rigorous quality, stability, and dermatological testing.
This serum contains no parabens, no sulfates, no phthalates, no synthetic dyes, no drying alcohols, and no animal-derived ingredients. It is non-comedogenic and formulated to avoid clogging pores. All packaging is recyclable or refillable.
The skincare serums market is expected to reach USD 7.46 billion by 2031-. In 2026, serums are increasingly defined by clinical efficacy, biotechnology-driven active ingredients, and consumer demand for transparent, science-backed skincare solutions-. Consumers are shifting from "anti-aging" to "skin longevity"-, seeking products that support cellular repair, inflammation control, and barrier strength-. A custom natural serum that combines glycerin, shea butter, hyaluronic acid, and jojoba oil delivers deep hydration, barrier repair, and anti-aging benefits in one versatile formula — making it a high-value addition to any skincare line targeting the premium clean beauty and K-beauty segments.
Partner with us to launch your own custom formula natural serum that combines advanced hydration science, botanical efficacy, and vegan clean beauty integrity. Contact our OEM/ODM team today for samples, formulation prototyping, and white-label branding options.
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